First things first. In order to give your new Instagram enterprise a good, recognizable lift, you may need to give consideration to the growing popular trend that is the buy followers Instagram business. it is quite serious and let it be known that this is no fallacy. It is a professional enterprise through and through. This is how it works then. Long before Instagram as the social media darling that it is today and the proverbial new kid on the block became a regular buzzword, big business was already buying their followers.
And long before the concept of influencer marketing became a regular phrase in social media circles, it was already readily in use, if only by a different name and in practical terms, the work of influencing others to buy products or services was somewhat different. Take this as a good example and you see how it correlates with social media marketing work today. Big retailers, supermarket chain stores would be a good example, actually employed people to shop in their stores, would you believe.
Imagine making a living shopping for everyday things you need. That would be quite a swell and truly save you a packet. But when you go shopping through your supermarket’s aisles you are expected to be wide awake at all times. It is your job to spot all discrepancies. You see packages packed on shelves that have gone way past expiry date and you report it to management. You spot discrepancies in price and per kilogram or per pound weighting in the butchery and you report that to management.
Your honest and discerning work is very much appreciated. Now, the unobservant shopper, perhaps he is also cynical, may wish to know why you are doing the work that others should be doing. That shopper clearly did not get the point. Whether you are fulltime or casual, you are still an employee of the enterprise, required to make your contribution as directed. And so it goes with social media influencer marketing in its way.
It may well be your job to influence others to buy your employer’s products or service. Of course, it could be contentious in the sense that your employer may also wish for you to be positive about his fare at all times. What if there are faults? Well, that becomes the work of the followers who have chosen to heed your word. They will spot things that you would not otherwise have noticed or noted.
And while you are the influencer, they are the activists, and they duly get to work warning others to be careful the next time they go shopping online or in-store. You will appreciate this more once you start actively growing your own business. You will wish to have such good followers. And it might not be a bad idea for you to follow them too. You could learn so much from them. It is a win-win for everybody.